Philips Steam & Go Plus
The USP for Philips’s new garment steamer was that it works both horizontally or vertically on clothes. So we created a 360 campaign, with TV, press, digital and social elements that played with perspectives. The campaign led to the product selling out across Europe.
SOCIAL
On Facebook and Instagram we ran videos which used the same shifting perspectives technique.
At Explore phase further down the consumer purchase funnel we were more targeted with our messages and used the idea of steam removing copy just as it removes wrinkles.