K-Pop Square Billboard Korea

Problem:

Korea is an extremely technology-forward market where many companies shout loud. We needed to get a young audience interested in the possibilities of the metaverse and relate this to Meta. The opportunity to do a billboard in K-pop square was a moment too big to miss, but we were only given weeks to make something.

Solution:

We created a video for the world-famous billboard site which showed the possibilities of immersive metaverse experience in a way that felt 3D and social. A bear character led us on his exciting metaverse journey, from sofa to shark riding, to space golf and back. Interacting with other avatar characters and the audience along the way.